Workshop:
The integration of AI in the processes of a visual communication company
Sergio Carbonell gives us a direct talk, with real examples and tools that are already on the table, designed for professionals in the graphic sector who want to understand what to do with AI — and start doing it as soon as possible.
About Sergio Carbonell
Sergio Carbonell is the CEO of Xprinta and a professional with a long career in the signage, printing, and visual communication sector.
Part of his work focuses on helping companies grow through fast, profitable AI strategies adapted to real business processes. Especially in the field of visual communication, he brings a differential perspective as he understands both the operational side of the sector and the opportunities that technology opens up.
This combination allows us to accompany companies in their growth, helping them to incorporate new tools, optimize their processes, and adapt to an increasingly dynamic and competitive visual communication market.
Tools mentioned
The specific platforms you see in the talk — with a direct link.
All those cited by Sergio during the presentation.
They work today, they are not promises.
Click on each one to go to their website.
- Graphic creation with AI -
Midjourney
Image generation by prompt. Benchmark for photorealism and style since 2022.
Nano Banana Pro
Google image model (Gemini 2.5). Generates and retouches based on instructions on photos.
Google Veo 3
AI video of cinematic quality. Real case Nescafé Valencia shown in the talk.
Ideogram
Image with focus on typography and legible lettering. Version 2.0 with recognition.
Freepik
Integrative suite: image, video, background removal, and mockups under a single panel.
- Productivity & conversational -
ChatGPT
The most used conversational assistant. Drafting, quotes, briefings, customer service.
Granola
Automatic summary of online and in-person meetings. Notes, agreements, and next steps.
- Advertising & marketing -
Google Demand Gen
Google Ads format that creates demand: puts your brand in front of people before they search for you.
FESPA Global Print Expo
Take the complete presentation with you.
49 slides with all the examples, graphics, fonts, and tools seen in the talk.
To review, share with your team, or apply point by point.